Purfles: 1, 2, 3, Debut!

All the negativity in Kpop has many of the genre’s biggest fans searching for something good to hold onto. But here at Critical Kpop, we’ve found reason for hope in the form of rising stars. Debut artists show us a glimpse of the brilliant future of Kpop. Like the cure to a bad hangover, these artists have the power to erase that bad feeling that’s been building in the pit of our stomachs.

We recently covered the solo debut of Zhoumi. But today it’s all about the girls! Three of them, actually. Gunhee, Wooyoung, and Eunyong are the next three women whose names you must remember. Together, they form the the sexy and exciting group from Crescendo Music: Purfles.

Yes, okay, because you have to ask. Purfles? It doesn’t sound like the gong of future Kpop stardom, but you know what? Neither did Super Junior or Girls’ Generation. Seriously, give them a shot. A purfle, if you must know, is an ornamental border or edging (can also be used as a verb). And these women are both edgy and beautiful. Kpop has a long history of really bad names. Don’t overlook this group because of their name!

So how does their first single stack up? It's left us speechless. It's insanely good for a debut group. We’ve had “1, 2, 3” on repeat since we heard it. The hook is pure pop, and the song slows down just long enough to build up and hit even harder. The verses mix the powerful voices of all three women with a dirty vibe that we just can’t resist. If we had to describe it, we’d say Purfles is a cross between f(x) and Spica. Good company. If you need a live performance before you judge a new group, check out their Inkigayo debut, easily their best so far.

Maybe what surprises us most is how easily the women of Purfles have jumped onto the Kpop scene. Girl group debuts are often a mess of aegyo and duplicative personalities. But Gunhee, Wooyoung, and Eunyong show us a maturity far beyond their experience. Each member looks natural in front of the camera. And the concept, half workout session, half club scene, gives them an incredible amount of feminine power without selling them as objects. As a debut group, Purfles is strong, mature, and sexy. We can’t wait to see where they go from here.

We also have to give a shout out to Crescendo Music. It’s not often that the smaller agencies are able to compete with the big boys. But we’re completely fooled. If you told us this was SM’s new girl group, we would believe it. Do yourself a favor, and practice saying “Purfles.” You’re going to be talking about them a lot soon. We give this debut a resounding:


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